NAFIAH; PAMELA KAREEN. Analysis of Shopee App User Behavior Patterns Using the K-Means Algorithm and RFM Model (Case Study: ZR Store). Jurnal Kecerdasan Buatan dan Teknologi Informasi, [S. l.], v. 5, n. 3, p. 764–771, 2026. DOI: 10.69916/jkbti.v5i3.622. Disponível em: https://ojs.ninetyjournal.com/JKBTI/article/view/622. Acesso em: 23 sep. 2026.