Suarna, N., Nining Rahaningsih and Annisa Annastia Suarna 2026. DATA-DRIVEN CONSUMER SEGMENTATION APPROACH FOR JEANS RETAIL SALES USING FUZZY C-MEANS CLUSTERING. Jurnal Kecerdasan Buatan dan Teknologi Informasi. 5, 2 (May 2026), 288–295. DOI:https://doi.org/10.69916/jkbti.v5i2.479.