Suarna, N., Nining Rahaningsih, & Annisa Annastia Suarna. (2026). DATA-DRIVEN CONSUMER SEGMENTATION APPROACH FOR JEANS RETAIL SALES USING FUZZY C-MEANS CLUSTERING. Jurnal Kecerdasan Buatan Dan Teknologi Informasi, 5(2), 288–295. https://doi.org/10.69916/jkbti.v5i2.479