SUARNA, N.; NINING RAHANINGSIH; ANNISA ANNASTIA SUARNA. DATA-DRIVEN CONSUMER SEGMENTATION APPROACH FOR JEANS RETAIL SALES USING FUZZY C-MEANS CLUSTERING. Jurnal Kecerdasan Buatan dan Teknologi Informasi, [S. l.], v. 5, n. 2, p. 288–295, 2026. DOI: 10.69916/jkbti.v5i2.479. Disponível em: https://ojs.ninetyjournal.com/index.php/JKBTI/article/view/479. Acesso em: 20 may. 2026.