Suarna, N., Nining Rahaningsih, and Annisa Annastia Suarna. “DATA-DRIVEN CONSUMER SEGMENTATION APPROACH FOR JEANS RETAIL SALES USING FUZZY C-MEANS CLUSTERING”. Jurnal Kecerdasan Buatan Dan Teknologi Informasi, vol. 5, no. 2, May 2026, pp. 288-95, doi:10.69916/jkbti.v5i2.479.